You don't own your social media content (gasp).
At any moment, whether by accident or not, all of your social media content could be deleted or lost, and there's not a damn thing you could do about it.
There are tons of horror stories about how established businesses and brands lots ALL of their social media content.
Having a blog is not only an amazing (and safe) way to keep your content backed up and accessible, it also:
🙌 Increases your searchability (optimized SEO if your content uses keywords clients search);
🙌 Looks incredibly professional on a website; and
🙌 Allows those who don't use social media to get access to your knowledge!
If you don't have a blog yet, now's the time!
✨Start by simply copying your best social media posts and adding them first.
✨Choose the posts that have the words your readers are most likely to search online.
✨Always add the SEO description and keywords to each blog post.
If you don't have a blog, what's holding you back from starting?
Wellness Industry Communications & Marketing Expert