You don't own your social media content (gasp). At any moment, whether by accident or not, all of your social media content could be deleted or lost, and there's not a damn thing you could do about it. Scary AF. There are tons of horror stories about how established businesses and brands lots ALL of their social media content. Having a blog is not only an amazing (and safe) way to keep your content backed up and accessible, it also: 🙌 Increases your searchability (optimized SEO if your content uses keywords clients search); 🙌 Looks incredibly professional on a website; and 🙌 Allows those who don't use social media to get access to your knowledge! If you don't have a blog yet, now's the time! ✨Start by simply copying your best social media posts and adding them first. ✨Choose the posts that have the words your readers are most likely to search online. ✨Always add the SEO description and keywords to each blog post. If you don't have a blog, what's holding you back from starting? Mickey AndersonWellness Industry Communications & Marketing Expert
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