"You can do it all - but not all at once."
That’s been my mantra for the past few years, and it’s served me well, especially in my writing.
Over time, in life and business, and with some wisdom, we all eventually learn that you can’t expect anyone or anything to do it all.
Social media is no exception.
Yes, social media is powerful - but it can’t do it ALL.
You can sure as heck try to make it your one-stop-shop to build an audience, drive sales, get referrals, and grow your business. It might even work for a while too!
The challenge with using social media for EVERYTHING is that you end up setting many different goals all at once and all in the same space.
If your social media goals and strategy include sales, growth, connection, retention, referrals, and everything in between - you’re going to exhaust yourself.
In social media, you have zero control over when new followers join, what they see (if they see you at all), and in what order.
How can you strategically bring your readers through a customized buyer’s journey of connection and content?
Now, before you hit me back with the “I don’t have time to add emails to my marketing - social media already takes up so much time,” STOP.
Email marketing does not have to be a time thief.
Email marketing does not have to be complicated.
Email marketing does not have to reinvent the wheel.
You have tons and tons of content that you’ve created and shared on social media. You can reuse it - with a few minor tweaks - and create an incredible email series that strategically brings your readers through your buyer’s journey!
Think about it this way - if you could control exactly what posts a new follower should see, and in what order, what would those be?
That is where you start.
Next step - why the heck should they give you their email address in the first place?
Inboxes are sacred, and no one wants to join another newsletter.
Offer something of incredible value in exchange for your reader’s precious email, and then take them on a journey (strategically) without the noise or distractions of social media.
Before you jump ship and sign-up for an email marketing platform, stop for a second and set some goals.
You can have a different goal for each email series - and you can create an infinite number of other email series’.
Take the pressure off your social media content and take control of your reader’s journey through your content with email!
Do you use email for your marketing? Let me know below in the comments!