Relationship > Sales.

Relationships > Sales.
There I said it. 

Yes, to run any sort of a successful business you need sales. Although fast or immediate sales sound like a dream - they often come at the cost of establishing any consumer trust or brand loyalty. 

Relationship-building sounds tedious and time-consuming, but the truth is - business is about the long game. 

One sale today is not more important than:

• Gaining brand loyalty.
• Developing Trust.
• Having Integrity.
• Being Transparent.

 
All relationships are different. Sometimes we connect instantly and know we’re a guacamole and salty tortilla chip kinda match. 
Sometimes they take time and need a lot of nurturing and growth. 
Sometimes they just don’t work. 
Welcome back to being human. 

Business is about serving humans, not selling humans. When we come from a place of service and focus on relationships instead of sales, we get benefits far beyond a sale today. 

• Brand loyalty and long term sales
• Word of mouth and referrals
• Consumer trust 
• Differentiation in a consumer culture where the majority of consumers actually want connection.

So how do you start building relationships and honouring the human behind the screen? 

Listen. Care. Serve. 

Can I get an amen?
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