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THE ASTERI PURSUIT BLOG
MARKETING, PSYCHOLOGY, COMMUNICATIONS, LIFE

Relationship > Sales.

1/12/2021

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Relationships > Sales.
There I said it. 

Yes, to run any sort of a successful business you need sales. Although fast or immediate sales sound like a dream - they often come at the cost of establishing any consumer trust or brand loyalty. 

Relationship-building sounds tedious and time-consuming, but the truth is - business is about the long game. 

One sale today is not more important than:
  • Gaining brand loyalty.
  • Developing Trust.
  • Having Integrity.
  • Being Transparent.
 
All relationships are different. Sometimes we connect instantly and know we’re a guacamole and salty tortilla chip kinda match. 
Sometimes they take time and need a lot of nurturing and growth. 
Sometimes they just don’t work. 
Welcome back to being human. 

Business is about serving humans, not selling humans. When we come from a place of service and focus on relationships instead of sales, we get benefits far beyond a sale today. 

  • Brand loyalty and long term sales
  • Word of mouth and referrals
  • Consumer trust 
  • Differentiation in a consumer culture where the majority of consumers actually want connection.

So how do you start building relationships and honouring the human behind the screen? 

Listen. Care. Serve. 

Can I get an amen?
​
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  • Home
  • ABOUT
    • About
    • Contact
    • Find us on Social
  • Store
    • Connective Content Planning Workshop
    • Marketing
    • Copywriting
    • Website Audit
  • Library
    • 30-Days of Content Prompts for Wellness Professionals
    • Free Time-Saving Email Campaign Templates
    • FREE Mini-Course: The Human Side of Marketing
    • Asteri Affiliates
    • Empowered Entrepreneur Reading List
    • Exclusive Resources in your Inbox
    • The Blog