When most people look at my work title, Leadership Consultant, they picture me working with mid-sized to large companies where I work with their executive team and teach them how to be better bosses. Funny story, that’s not even close to what I do.
It kinda sucks that when most of us think of leadership, we picture an old white dude in a suit or an old white dude in a military uniform. The truth is, leadership is NOT reserved to executives, CEOs and military command. Yes, most of the famous leadership consultants we know and love get their visibility from working with those populations, but we ALL have leadership opportunities in our everyday lives.
YES. You heard me right.
Leadership opportunities are simply events or circumstances that come up in our lives where we have the opportunity to make the people around us better. These opportunities come up in our romantic relationships, our families, our workplace, or our hobbies or activities. Whether we acknowledge these opportunities and act upon them consistently is our choice.
If you are a service provider, a personal trainer, coach, massage therapist, nutritionist, doctor, and so on, your job is leadership. Your sole purpose in your profession is to make the lives of those you serve better. You do this through your actual service, through the support you give, through your communication and online presence, through your marketing, and through your sales. YES, I said sales.
When you are a service provider, part of your job is selling. It doesn’t always look like that traditional picture we have of telling a customer a price and taking their money. Some of you have a receptionist or specific person who does the operational aspect of the sale, but you are still selling. You are selling yourself, you are selling your vision, and your effectiveness and value.
Sales is a leadership opportunity
Sales is not a dirty word, it doesn’t mean you are persuading someone to do something they don’t want to do. When we sell someone, we are educating them, inspiring them, and showing them the possibilities and options available. We are empowering them to take inspired action, regardless of whether they are giving us their money, giving us their time, or buying into your vision.
Then what do I do as a leadership consultant?
You guessed it, a lot of my work is teaching my clients how to sell themselves and their vision in an empowering and inspiring way. I help service providers develop the language of their dream clients to communicate and lead in a way that empowers their clients to take inspired action. Leadership is about making the people around you better, even in your absence. As service providers, one of the most considerable ways we lead is by selling our vision and our services. When clients buy-in, feel empowered and take inspired action they are FOLLOWING you, and you, my friend, are leading.
If you are a service provider who hates the way it feels to sell and is ready to develop your leadership skills so that you can stop selling and start empowering your clients to take inspired action click the link below to book a consultation. I have 2 one-on-one coaching spots left to help you consistently attract and retain your dream clients.