Effective marketing is all about sending the right message to the right people, not trying to reach everyone.
It all begins with finding your target audience (or ideal customer)!
To identify who you should be trying to reach with your marketing efforts, there are three steps you can take.
3 - Analyze Your Offering
Take a good look at your product or service and identify exactly what problem it solves. What is the formula for success you follow, and how is it different from what's on the market?
Once you've identified your audience (or ideal customer), now it's time to organize your audience so you can target those who fit the bill!
There are a TON of different ways to keep your audience organized, including old-fashioned spreadsheets of leads, scrolling through your followers and creating a close friends list, or using CRM software to store, tag, and sort your audience.
Having a HUGE following or massive email list is great - but if your goal is to increase revenue, make sales, or grow your business - that list is only as good as the number of buyers on it!
No one wants to receive irrelevant content. By organizing your audience you can target specific individuals or groups and ensure that your message goes to the right people!
Understanding and organizing your audience is an ongoing process that requires continual maintenance. Schedule time every few months to go through your audience and collect data, analyze metrics and organize.