Don't let regulatory board limitations on marketing and advertising hold you back from growing your business!
As someone who has worked in health & wellness for over ten years, I know how much of a drag regulatory board marketing and advertising limitations can be.
The list of what you can’t do feels endless!
It can seem overwhelming and even a little scary, especially as a new grad or someone with no marketing and advertising background!
Unfortunately, most marketing agencies, social media managers, content writers, and online marketing courses are entirely unaware of these limitations, making delegating your marketing more than tricky.
You CAN effectively market, advertise and grow your business in the health wellness industry without stepping on the toes of your regulatory board!
Here’s what you NEED to know about marketing in the health and wellness industry.
What are your goals? Is it to grow your audience? Generate Revenue? Improve customer retention? Clear marketing goals will help you plan your marketing strategically instead of just copying what you see others doing online. Your goals will show you where you should spend your time and energy and identify where you can relax and rely on “maintenance” content.
Take the time to read and understand your board regulations to confidently identify what is NOT acceptable. Knowing where the line is will help you gain confidence staying on the other side of it!
Who do you want to reach? Effective marketing is about having your message reach the RIGHT people - not everyone. When you identify your target market, you can create a strategy to get their consent, have them opt-in and move to a channel where you CAN market your services and offers without breaking the rules.
Each marketing channel has different rules. Social media and websites are considered public domains to advertise and market your services and offers outright. Emails and direct messages are considered non-public domains where there are strict limitations on what you can say. When you know which channels can do what, you can help bring your target audience to the right channel, so they get the right message!
All of these questions can be answered when you know your customer’s journey. Take time to map out your customer’s journey so you can strategically move them along to become loyal buyers!
Board regulations do not have to stop you from confidently marketing and advertising your business! Much like in sports, to be successful, you need to know the rules of the game and practice. Having a great coach helps too!
You don't own your social media content (gasp).
At any moment, whether by accident or not, all of your social media content could be deleted or lost, and there's not a damn thing you could do about it.
There are tons of horror stories about how established businesses and brands lots ALL of their social media content.
Having a blog is not only an amazing (and safe) way to keep your content backed up and accessible, it also:
🙌 Increases your searchability (optimized SEO if your content uses keywords clients search);
🙌 Looks incredibly professional on a website; and
🙌 Allows those who don't use social media to get access to your knowledge!
If you don't have a blog yet, now's the time!
✨Start by simply copying your best social media posts and adding them first.
✨Choose the posts that have the words your readers are most likely to search online.
✨Always add the SEO description and keywords to each blog post.
If you don't have a blog, what's holding you back from starting?
Wellness Industry Communications & Marketing Expert