Relationships > Sales.
There I said it.
Yes, to run any sort of a successful business you need sales. Although fast or immediate sales sound like a dream - they often come at the cost of establishing any consumer trust or brand loyalty.
Relationship-building sounds tedious and time-consuming, but the truth is - business is about the long game.
One sale today is not more important than:
All relationships are different. Sometimes we connect instantly and know we’re a guacamole and salty tortilla chip kinda match.
Sometimes they take time and need a lot of nurturing and growth.
Sometimes they just don’t work.
Welcome back to being human.
Business is about serving humans, not selling humans. When we come from a place of service and focus on relationships instead of sales, we get benefits far beyond a sale today.
So how do you start building relationships and honouring the human behind the screen?
Listen. Care. Serve.
Can I get an amen?