Category: Community

EVERY BUSINESS SAYS THEY HAVE ‘COMMUNITY’ - SO, HOW IS YOURS DIFFERENT?

1/5/2021

We all want to be a part of a community that is a positive space and filled space with people who embody the qualities we believe in and bring out the best in us.

As a business, having a strong community is an incredible tool for building and maintaining culture, improving brand reputation, increasing brand awareness and visibility, and attracting and retaining clients and employees who embody your company values.

Many challenges can arise when both building and maintaining a community for your business. Toxic members, miscommunication, ignored boundaries, awkward silence.

One challenge that is SO common and yet rarely discussed is how you can stand out from the mass of other ‘communities’?
How can you define and differentiate your community from every other community out there?

The most common strategy business owners and marketers use is to ask their members to describe it in their own words.

“I love this community because it’s so positive and welcoming; everyone is awesome!”
Not super helpful - everyone says that about their community.

So, how do you explain your culture with enough context that outsiders can see how it’s different?

The same way you go about describing how your business is different from the rest of the competition.

ASK MORE QUESTIONS.

What problems do your competitor’s businesses solve, and where does their community come into the process?
Ask prospective clients what it is that they are looking for in a community?
Ask current and past clients what it was that made yours different?
What problem do you solve in the market, and what role does your community play in solving it that others on the market do not? AKA What gap does your community fill in the market.

This isn’t a 5-minute project.
Learning the right words to describe your community and the culture it upholds takes TIME.
BUT, if your community is a crucial aspect of your business, you can and should use it to market your business.

Community is something we all crave and is a MASSIVELY powerful marketing tool when used correctly.

If you’d like an audit of your community ‘pitch,’ post it in the comments, and I’ll help you nail it!

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EVERY BUSINESS SAYS THEY HAVE ‘COMMUNITY’ - SO, HOW IS YOURS DIFFERENT?

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