You don't own your social media content (gasp).
At any moment, whether by accident or not, all of your social media content could be deleted or lost, and there's not a damn thing you could do about it.
There are tons of horror stories about how established businesses and brands lots ALL of their social media content.
Having a blog is not only an amazing (and safe) way to keep your content backed up and accessible, it also:
🙌 Increases your searchability (optimized SEO if your content uses keywords clients search);
🙌 Looks incredibly professional on a website; and
🙌 Allows those who don't use social media to get access to your knowledge!
If you don't have a blog yet, now's the time!
✨Start by simply copying your best social media posts and adding them first.
✨Choose the posts that have the words your readers are most likely to search online.
✨Always add the SEO description and keywords to each blog post.
If you don't have a blog, what's holding you back from starting?
Wellness Industry Communications & Marketing Expert
Is it them...or is it Me?
When things are quiet, when the sales aren’t rushing in, when the DMs are slow…our inner dialogue can get pretty wild.
Am I posting enough?
Do I sound ok?
Do people think I’m smart?
Is my content helpful?
Am I good enough?
You scramble to throw together some content, make a post, pop your face on the internet to remind everyone you exist.
You share your morning coffee to try and act calm and confident when inside you feel anxious and overwhelmed. You post a fluffy to-do list while clenching your jaw and hoping it makes you look in-demand. You talk about that ‘secret project’ you’ve been working on to remind them, and you, that you have a plan even though you feel lost.
Then you feel all the insecurities rushing in and wonder - do they know?
Have they figured me out?
Those negative and unhelpful thoughts multiply exponentially when we let them run wild in our minds. The more you think about it, the more you feel about it, react impulsively, feel anxious, and send out an energy of desperation and despair.
You rush to create promotions, launches and offers to try and get the ball rolling. You throw together emails, try to get engagement in stories, and let those emotions and thoughts push you into action and pretend it’s motivation, not desperation, without ever stepping back and thinking it through.
When we can take a step back and look at ourselves, our thoughts, feelings, reactions and behaviours, we open up an opportunity to truly see how we are holding ourselves back.
When the inner critique starts - stop.
What thoughts are running through my head?
Are they true?
Who would I be if I just let this thought go?
You CAN choose to let go of the thoughts that aren’t serving you and take hold of new, more balanced thoughts.
You CAN calm your energy, feel more confident, and embody that magnetic, irresistible CEO you dream of becoming IF you can just stop.
Posting for the sake of postinG
Rather than sticking to a routine of constantly and impulsive sharing every piece of content you think might be helpful as soon as it comes into your mind fueled by scarcity, insecurity and desperation - stop.
What thoughts are running through my head?
Are they true?
Who would I be if I just let this thought go?
Let the dust settle.
When your emotions have calmed, and your mind is quiet, come back to the content and ask yourself honestly:
Is this content strategically aligned with my long-term goals and strategy?
Is this content about making me feel better or about my readers?
Is this content truly what my reader NEEDS to see or learn at this moment?
Is there a benefit to taking a step back and looking at the big picture before rushing into action?
Social media is powerful.
It influences us.
When we get caught up in the noise and that desperate energy that holds us attached and addicted, we can get lost.
So how do we find ourselves again?
How do we step out from the noise?
How do we reclaim our boundaries and our confidence to use its power without getting sucked in?
How do we embody the magnetic energy that naturally attracts dream clients?
These five simple steps have helped me find balance and hold firm boundaries while still getting the most out of my social media marketing.
5. Fun & Dance.
My favourite part of my creative process is that every 25 minutes, I take a short dance/play break. Yep. I crank the tunes and dance around my house to bring back the spontaneity, creativity and FUN to the creative process.
When we can pause and reflect on our energy before creating and sharing online, we can tap into a magnetic and empowering energy that helps transform any piece of content into a marketing masterpiece.
It takes practice, but over time you’ll be able to tap into your magnetic and empowering energy and share online with authenticity, from a place of inner knowing instead of fear.
If you are ready to step up your content creation game with planning, strategy, and Magnetic ENERGY, be sure to sign up for my FREE connective content planning workshop by clicking the link below!
Wanting to be a better salesperson does not make you:
We all know that No sales = No business.
Fostering strong relationships will absolutely grow your business, but NOT if you altogether avoid sales. My last post was about how relationship building is more important than a quick sale, but NOT an effort to label sales as bad.
If you can’t or won’t sell yourself and your business, you’ll end up with a lot of friends, you’ll give away a ton of free value, but you won’t be able to pay your bills.
I like to think of sales like food.
We need it to survive. It’s not inherently bad or good. Almost all of us have a complicated relationship with it.
Some food we eat a lot, some we only eat once in a while or on special occasions.
It can taste delicious and makes you feel instant gratification. You look forward to it, savour it, and when it’s over, you can’t stop yourself from wondering when you’ll have it again.
Or, it can taste terrible, leave you with a stomach ache and feeling sick.
Sales aren’t bad.
Selling isn’t bad.
It’s an essential component of building a healthy, balanced business. ;-)
So why do sales feel so icky sometimes?
Because we don’t know if the person selling us cares beyond the sale.
Relationship focused business is NOT about avoiding sales.
It’s about fostering strong relationships, seeing the human behind the sale, and creating a safe, trusting and open space where sales happen naturally without the icky feeling.
When you care about the person behind the sale, you care beyond a yes or a no. You want to help, offer your services, and see them succeed. But you also see and nurture the strength and resilience in the other person, knowing that your relationship is essential regardless of the sale.
We all want to be a part of a community that is a positive space and filled space with people who embody the qualities we believe in and bring out the best in us.
As a business, having a strong community is an incredible tool for building and maintaining culture, improving brand reputation, increasing brand awareness and visibility, and attracting and retaining clients and employees who embody your company values.
Many challenges can arise when both building and maintaining a community for your business. Toxic members, miscommunication, ignored boundaries, awkward silence.
One challenge that is SO common and yet rarely discussed is how you can stand out from the mass of other ‘communities’?
How can you define and differentiate your community from every other community out there?
The most common strategy business owners and marketers use is to ask their members to describe it in their own words.
“I love this community because it’s so positive and welcoming; everyone is awesome!”
Not super helpful - everyone says that about their community.
So, how do you explain your culture with enough context that outsiders can see how it’s different?
The same way you go about describing how your business is different from the rest of the competition.
ASK MORE QUESTIONS.
This isn’t a 5-minute project.
Learning the right words to describe your community and the culture it upholds takes TIME.
BUT, if your community is a crucial aspect of your business, you can and should use it to market your business.
Community is something we all crave and is a MASSIVELY powerful marketing tool when used correctly.
If you’d like an audit of your community ‘pitch,’ post it in the comments, and I’ll help you nail it!
We, and our businesses, grow and flourish in connection ⚡️.
The word connected has taken on a different meaning in recent history. Phones, social media, and a constant need to be “connected” is NOT what I am talking about🙅♀️. Often, we are so attached to our phones and social media when we feel the most disconnected.
Genuine connection, brought forward through mutually meaningful relationships, has four specific components.
1. Mutual engagement and empathy: mutually involved, committed, and sensitive to the relationship with a willingness to impact AND be impacted by another.
2. Authenticity: the freedom and capacity to be ourselves with an awareness of how we impact others.
3. Empowerment: The sense of personal strength that emerges from the relationship.
4. The ability to express, receive, and process diversity, difference, and CONFLICT in the relationship in a way that fosters mutual empowerment and empathy.
If I’ve learned anything through this time of global crisis, it is that mutually meaningful relationships directly impact: the healthy development of our sense of self, our resilience, AND the success of our businesses.
We are wired to connect 🧠.
“We do not use nurturing or loving people to fill us up or prepare us to separate and then stand strong alone. There is not a cutoff on our need for connection - ever!” (Jordan, 2017).
🚫 It’s time to stop the cold DM’s, generic email campaigns, and manic feast-or-famine social media marketing strategies.
✅ It’s time to step up and take ownership of our communications authentically and take back REAL connection.
I’m here to help. 🙋♀️
If you are ready to build real connections and foster mutually meaningful relationships that empower, influence and lead, I’ve got news for YOU!
Strategic Communications & Marketing Consulting.
Connective Communications Coaching.
Done-for-you Marketing Services.
2021 HERE WE COME!
Get to the heart of what matters most to your clients and team so you can empower, influence and LEAD 💕.
Interested in learning more?
Click the link in my bio or send me a DM.
Yes. Some questions are loaded.