Motherhood & Business
The three weirdest things motherhood has taught me about business.
Motherhood is fantastic, don't get me wrong, but there is a lot of weird, gross, goopy, and often stinky stuff that comes along with it. Here are a few odd things motherhood taught me about business.
1. Poop and Social Media.
Before I had my daughter, I was pretty worried after hearing the nightmare stories from my mom and many of my friends about the crazy poops babies have. I would try to get my husband or my mom to change the poopy diapers for a while. It was kind of fun to pass my stinky daughter off and have her come back fresh and clean. Unfortunately, there is no way to avoid poopy diapers as a mom, and regardless of how much help I had, I had to change a lot of them. As time went by, it got easier. Less gross. Less stinky. Not because my daughter’s poops were different, but because I got used to it. It wasn’t so bad after all, and seeing her so happy after getting cleaned up was a pretty rewarding feeling.
Now you’re probably thinking, what the heck does this have to do with social media? Well, I used to avoid it too. It seemed formidable, complicated and time-consuming. I never knew what to post, what to say, when to post, or why I was even posting in the first place. Over time, with a lot of practice (and a few social media marketing courses later), I got the hang of it and started to enjoy it. The poopy lesson is that sometimes things will start gross, challenging, and not so fun. With time and practice, you CAN begin to enjoy something you never thought you could.
2. Everyone has a plan until they get punched in the face or have a kid.
I am a massive advocate for planning and preparation. Still, I’m also an even bigger fan of being adaptable, fluid, and committed to finding a way regardless if it’s to plan. Having a kid threw every single plan I ever had right in the trash beside the dirty diapers. I learned that kids and parents are truly adaptable. Our ability to pivot, make do with what we have, and go with the flow will significantly increase our chances of a successful outcome (or nap). Sleep schedules, meal schedules, and screen time limits all seem excellent until they don’t work, and you need to change. Start with a plan, maybe even have a few contingencies, but be adaptable more than anything.
3. It can't all be serious.
Whether you are raising a child or building a business, there has to be some fun and play. Kids need to play, use their imaginations, and occasionally break things. They have wild dreams and can turn pretty much anything into a game. In business, finding the fun and play in the day-to-day can be the difference between running a business and LOVING your business. I’ve learned to take a much more relaxed and playful approach to my business and raising my kid. I play music at my desk, a dance between calls, and have an ongoing game of digital checkers going on with one of my clients.
I can’t say there haven't been hard times with both motherhood and running a business, but the good days outnumber the bad. By being open to learning to like things I once disliked, valuing adaptability over rigidity, and adding a lot of fun and play in my life, I’ve never been happier as a mom or a business owner.
I hope you add some fun into your day today and think of me!
PS: I’ve added my favourite fun playlist to Apple Music; you can click here to listen to the Boss Mama Beats playlist and have some fun in the office. Click here to listen now!
Learn the process a buyer goes through as they move from being an unaware prospect to a loyal, returning customer. This training gives you specific actions you can take to ensure you are meeting your buyer in each stage of this process with exactly what they need.
Time and time again, I hear from clients, business owners, friends and colleagues how fearful they are about posting videos of themselves talking on social media. It’s pretty much the equivalent of public speaking to a live crowd in their eyes.
Video content is the most powerful type of content because humans learn to trust and connect with others through key physical characteristics like eye-contact, body language, voice tone, and language. It is the fastest and most effective way to establish a connection with your audience.
Here are a few simple tips to help you start to practice posting videos of yourself on social media.
Minimize distractions (distracting filters)
It can be tempting to hide behind distracting filters, but these distractions stop the audience from listening to what you have to say and keep them focused on judging your appearance. Filters trick the viewer and make it harder for them to detect friend or foe, ditch the filters and show your real self!
Use a Plan & Script
Planning out what you want to say in advance is one of the most important things you can do to set yourself up for success. Here are a few things to include in your plan:
Imagine you are speaking to one person.
It’s almost always more comfortable for us to speak to one person than many, so imagine one specific person you are talking to in your video. You can even pull up their picture, so it feels more like you have a conversation than presenting. Speak naturally and conversationally to this person, and you’ll see how much easier it is to laugh and relax, letting the need for perfection slip away.
Practice recording without the intention of posting
Not every recording needs to be made with the intention of posting. If you are dealing with lots of nerves, try recording yourself without posting it 3-4 times a week. After a few weeks, you should start to feel more comfortable with the entire process and plan recordings to post.
Remember, no one jumps onto social media and starts a rockstar at posting videos of themselves. It takes practice and a willingness to be mediocre for a little while. Stop comparing yourself to others who have been posting their videos for months or years; remember they had to start somewhere as well.
PS: Up to 80% of social media users keep their sound turned off. Take the extra time to caption your videos because there is not much more frustrating than seeing something you want to engage in, but you can’t turn on the volume because other people are around and end up missing out.