Website Self-Audit Checklist
The Asteri Pursuit Website Self-Audit Checklist
A comprehensive, easy to use checklist to help you transform your current website to improve consumer trust, differentiate yourself from the competition, and increase brand consistency to increase sales.
This website self-audit is for those who are ready to overhaul their online presence to cultivate deep relationships and empower prospective clients.
In the Images section, we will focus on ensuring every image on your website creates a connection with the viewer and adds the tone and body language you would want to present in an in-person conversation with your prospect.
In the text section, we will ensure your font is always easy to read and doesn't get lost behind background colours or images. When choosing a font, the most important factor is that it is easy to read.
The colours section focuses on ensuring they are chosen because of the emotional response you want to elicit in your viewer. They cannot take away from your writing’s legibility.
We will work to ensure your writing always leads with emotional connection, and you naturally bring your viewer through the narrative of your offer. Your website copy should be short, succinct and always connecting emotionally with your viewer.
COPYWRITING CONTENT AUDIT
The copywriting content section will give you specific examples of vital copywriting content that should be included in your website.