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Words are POWERFUL

Premier health & wellness industry content marketing, copywriting and communications. 
Let's connect
My Dad, a successful CEO and chairman of many boards, had a saying that I’ll never forget.
"Business is about human nature. If you can get to the heart of what really matters to a person, you’ll have a successful business."

CONNECTING IS A PART OF Human NATURE

Making your clients feel seen, heard and understood is what sets successful businesses apart.
Growing up in a family of CEOs, Chairman of the Boards, Owners and Founders, I learned a lot about business and leadership sitting at the dinner table.
The one theme that remained constant was that business is about people. 

​Investing in people. 
Believing in people. 
Wanting to help people. 
Communicating with people.
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The truth is, knowing what matters most to a person will only take you so far. 
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You have to be able to COMMUNICATE it effectively and authentically to truly empower, Influence and lead.
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you're in the right place if you are ready to empower and connect 

Gaps are magical.  ​

The white space, the silence, and the words you don’t use.
In art, a gap (or negative space) is used to define the main focus.
In the market, a gap is what you seek out and fill for competitive advantage. 

In sales, a gap is how you position your product as the best option. 
In leadership, a gap is where you connect what you are doing with what matters most to your team. 
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​In communications, gaps are a magical space.

​The words we choose not to use make space for the reader to stop and ponder all that could be.
Over the past five years I’ve helped clinics, executive teams, entrepreneurs and professionals communicate from the heart what matters most to their clients to foster trust, brand loyalty, and grow their businesses.
I’ve been blessed with incredible mentors, teachers, and role models who have taught me time and time again that you don’t need to know it all. You just need to surround yourself with people who fill the gaps and bring out the best in you. 
My team and I are here to help you spot the gaps and leverage them while choosing the right words to empower those around you!

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I was relatively directionless and it was frustrating to know that I should be doing something, but struggling to figure out what/how. Mickey was different by making it really simple - helping me to come up with a really easy way to speak to exactly who I want to be working with.
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Dr. Bryan Pankow

Chiropractor
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Nobility Chiropractic

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BOOK A FREE CALL NOW

SAY MORE WITH LESS.

My job is to help you spot the gaps in your market and leverage them with the right words in your content and copywriting.
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​It’s time to transform your content into a competitive advantage so you can empower, influence and lead in the wellness industry.

Let’s get started.

BOOK A FREE CALL

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I laughed, I cried, it was such a potent offering where we looked at my ideal and dream client and really refined my offerings. One of my zones of genius is course creation and teaching, and we got to really hash out what the long term business looks like for me that really nourishes the way I want to live my life. 
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Jessica Clifford

Owner
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Earth Womxn Rising

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MICHAELA "MICKEY" ANDERSON

OWNER, COMMUNICATIONS EXPERT

I use relational psychology and story to communicate your brands message with empowerment, authenticity and empathy so your readers feel seen, heard and understood. 

PROFESSIONAL DESIGNATIONS

Mailchimp Certified
Mailchimp Certified and Mailchimp Email Marketing Certified Pro Partner.
2021 - Present

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Masters Degree - Current Student, Psychology & Counselling
Special Interest: Relationship Dynamics, Relational Psychology, and Communications.
Yorkville University, Graduating Class of 2021
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Certified Coach Practitioner
Specialty in Executive Communications Coaching and Business Communications Strategy.
Certified Coaches Federation, 2014
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Graduate Certificate, Paralegal
Experience in International Criminal Law, Canadian Contract Law and Legal Writing.
Algonquin College, 2013
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Bachelors Degree, Modern Languages.
Marshall University, 2008
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  • Home
  • ABOUT
    • About
    • Contact
    • Find us on Social
  • Services
    • Connective Content Planning Workshop
    • Marketing Strategy
    • Website Audit
  • Library
    • 30-Days of Content Prompts for Wellness Professionals
    • Free Time-Saving Email Campaign Templates
    • FREE Mini-Course: The Human Side of Marketing
    • Asteri Affiliates
    • Empowered Entrepreneur Reading List
    • Exclusive Resources in your Inbox
    • The Blog